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Fenix is a modern successor of the planning software Mamut. Fenix, in compare to Mamut, is designed to be able to work with the TV data (electronic television audience measurement) – applying the tv meter method, as well as with the data from Cross-media electronic measurement of media consumption – adMeter 1000 (TV, Radio, Print, Internet, and Web Applications).

Campaign planning can be divided into 4 basic phases: Reach curves, Strategic plan, Detailed plan, and Post-analysis of the campaign.
Fenix is a more sophisticated, modern and user-friendly planning software designed to fully replace Mamut’s current features and functionalities and, at the same time, offer new and advanced features such as sophisticated optimization with the option of advanced settings of priorities or the ability to plan and analyse cross media campaigns.